How Retail is Benefiting from Real-time Analysis and Decisioning
The online retail/ecommerce world is brutal. Consumers can readily access your competitors’ pricing and switching ecommerce sites is literally a mouse-click away. To maximize and fully monetize virtual store visits, online retailers need to offer a great online experience, with dynamic pricing, strong recommendation engines, and a complete online catalog. However, infrastructures are not always conducive to support such needs, and scaling can often be troublesome.
In this tale from the trenches, hear what ecommerce companies have been grappling with and how they’re starting to benefit from real-time systems.