How Retail is Benefiting from Real-time Analysis and Decisioning
The online retail/ecommerce world is brutal. Consumers can readily access your competitors’ pricing and switching ecommerce sites is literally a mouse-click away. To maximize and fully monetize virtual store visits, online retailers need to offer a great online experience, with dynamic pricing, strong recommendation engines, and a complete online catalog. However, infrastructures are not always conducive to support such needs, and scaling can often be troublesome.
In this tale from the trenches, hear what ecommerce companies have been grappling with and how they’re starting to benefit from real-time systems.
CTO and Founderat
Brian is a Founder and the CTO of Aerospike. With almost 30 years in Silicon Valley, his motivation for starting Aerospike was the confluence of what he saw as the rapidly advancing flash storage technology with lower costs that weren’t being fully leveraged by database systems as well as the scaling limitations of sharded MySQL systems and the need for a new distributed database. He was able to see these needs as both a Lead Engineer at Novell and Chief Architect at Cable Solutions at Liberate - where he built a high-performance, embedded networking stack and high scale broadcast server infrastructure.